Author: Ya-Hub Translations

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What’s Transcreation?

Transcreation is a rather odd sounding term but which is primarily used in the advertising and marketing industry. It refers to the necessary process of adapting a piece of text, message, advertising copy from one language to the next dialect or variation of it. The objective is to maintain its style, intent, and context but […]
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Growth of the market research industry

The market research industry has managed to grow tremendously over just these past five years alone thanks to rapid innovation. According to a report published by Fish Research Inc., the international market research industry is worth over $45 billion in revenue annually. Though Europe and the US currently lead the industry other countries like Russia, […]
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Regional Languages of Europe

Though estimations vary but there are around 225 indigenous European languages spoken in Europe today. However, out of the estimated 225, only five languages are spoken by the majority of Europeans. English, Russian, Italian, French and German are the most widely spoken European languages. Though many countries on the continent operate with several different languages. […]
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Culture of India

The All World Gayatri Pariwar (AWGP) terms the culture of India as the first supreme culture of the world. While that statement is arguably audacious, research and a significant body of evidence show that the culture is in fact over 4,500 years old making it one of the world’s oldest civilizations. India was one out […]
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Multilingualism in International Organizations

Multilingualism in an International Organization is defined as an environment where multiple languages are spoken. The organization is also generally funded by grants or contributions from mainly national governments. Most of the people working for the organization are from various parts of the world with a subset of their own national language which becomes a […]
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What’s an Event Translator?

An Event Translator or a rapid translator as it is often referred to specializes in instant translations during events. The translators specialize in translating between two or more languages making them ideal for events where the attendance includes people from different backgrounds. However, there are various types of event translators. The most common of which […]
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Slavic Languages & Cultures

Slavic Languages have evolved over the period of what’s estimated by many experts as over two thousand years. Much of what is labeled as Eastern Europe and Russia today was and is home to Slavic Languages. Slavic languages consist of primarily Russian, Belorussian, Ukrainian in the East, with Slovak, Polish and Czech in the West, […]
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Portugal Portuguese vs. Brazilian Portuguese

Portuguese is ranked as the fifth most spoken language internationally. So, the assumption that many make is that it’s spoken in only Brazil or Portugal is incorrect. Portuguese is spoken by Brazilians, and the people of Mozambique, Sao Tome, Guinea-Bissau and Cape Verde, etc. In East Timor’s Tetum region and Macau, it’s the co-official language […]
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