Content marketing is a term broadly used to describe a new wave of marketing trends which focuses mainly on creating and distributing valuable content. It has become one of the most effective marketing tools in an age where traditional marketing techniques have been rendered obsolete. People no longer favor watching a minute-long advertisement which is […]
The history of all Indo-European languages stretches back to one single prehistoric root language which was spoken during the Neolithic period. Even though researchers have no written records of this language, aspects of the religion, culture and its people offer some insight into the so-called Proto-Indo-European people. Much about their culture and inherited language can […]
Translating a technical document can be a lot more complicated than most people imagine. Not only do translators need to ensure that the text is accurately translated in the right content but also that the technical terms are used proficiently. As a matter of fact, technical terms need to be used in the context of […]
America is the single biggest market in the world for just about every product and service. However, for some entrepreneurs, the market is not big enough. Also, once you reach the ceiling of growth in the English-speaking market i.e. America, Canada, UK, Australia, New Zealand, etc., you’ll need to start reaching out to markets where […]
Many people incorrectly use the terms ‘localization’ and ‘translation’ interchangeably. While translation is a part of localizing a program, website or business but it’s not the only key component. A translation is merely changing the original language (source) to another language. Books, apps, multimedia, websites can all be translated by changing the language from one […]
Translating a document sounds easier than it is mainly because there are so many factors to consider. Most people, including those who code automated computerized translation tools, tend to think it’s a matter of replacing a source word with that of a corresponding word in the required language. Unfortunately, there is a lot more to […]
We live in a truly global online community where e-commerce is only as good as your ability to communicate effectively. Unfortunately, despite residing in a global community, we don’t speak one universal language. English may arguably be the second language of choice for most non-native speakers, but it does not effectively communicate when you’re selling […]
The Middle East is often enshrined in propagated myths and cultural misunderstandings. Often times this leads to problematic interpretations of how things should be handled, and when it comes to business, this is especially so. If one plans to exercise a form of business deal in a middle eastern area, it’s significantly important they not […]
Whatever the context might be, having a translator and linguistic interpreter can be quite handy. Language is a challenging organism which rapidly changes from place to place. Even in your own backyard, there are likely accents stretching from one end of the country to the next. Outside of the United States, dialects exist by the […]
The answer to this question depends on whether you’re having a calm discussion about it in the classroom or a heated shouting match in a bar. In the classroom, the conclusion would be “yes – sometimes and for some things,” in the bar the answer is whatever the biggest and toughest guy says. Who Makes […]