Category: Industry

Global Pay Per Click Advertising – Trends

2018 was a big year for the global PPC market, with the most significant change arguably being Google’s rebranding of their AdWords platform. However, apart from this the global focus on many aspects of PPC or Pay Per Click advertising is shifting, and this shift if anything isn’t slow. In this article, we’ll examine the […]
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Hiring Talent from Across the World

All successful, i.e., growing businesses with a few exceptions will need to expand into new markets. At times the growth will be from one city to the next, other times it will be into new countries. It is relatively common for businesses in Europe like Germany, the UK, etc. to expand into their neighboring countries. […]
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Equivalents of Google around the World

While Google has a tight clinch on the world’s search engine traffic from both desktop and mobile devices, but even then, there is a third of the search traffic left for numerous other search engines. In many countries like China, local search engines outdo Google. Google, for the most part, is unheard of in China. […]
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HR Globalization and Solving its Complexities

We are seeing organizations becoming increasingly global thanks to the internet. Though with organizations aiming for a more global reach HR managers need to overcome the challenges of HR globalization. According to a paper by the Society for Human Resource Management Foundation, it is fundamental that HR managers and companies start to understand the impact of the […]
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Differences in Financial Regulations Across the World

Financial regulation is a type of control also referred to as supervision which subjects financial institutions to various requirements, guidelines and restrictions. The goal is to help maintain the overall integrity of the financial system. The regulation is either overseen by the government or a single non-government organization. Generally, the regulation is also influenced by […]
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What is character encoding?

Character encoding quite simply put is a set of codes that represent specific characters in an encrypted or communication system. The encoding depending on the level of abstraction, its corresponding coding points, and space can be either natural numbers, bit patterns, electrical pulses, and octets. Today character encoding is used in data storage, computation and […]
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Languages Used Online

The question about the extent of how dominant the English language is on the Internet has been historically controversial. To some extent, it is still the domain of controversy, but there is no doubt about the fact that the relative representation of languages other than English on the internet is growing. Then it is worth […]
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Growth of the market research industry

The market research industry has managed to grow tremendously over just these past five years alone thanks to rapid innovation. According to a report published by Fish Research Inc., the international market research industry is worth over $45 billion in revenue annually. Though Europe and the US currently lead the industry other countries like Russia, […]
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