As a Ya-Hub Translations blogger, I have repeatedly stated that e-commerce is both the present and the future. There are approximately 26.6 million e-commerce websites worldwide, and a new e-commerce site is launched every day.
Which is the world’s largest e-commerce company? Without a doubt, it’s Amazon, with a market value of $867.58 billion.
Would you like to know how to develop successful lead generation strategies for entering new markets?
Marketers have great success using a handful of marketing strategies in their markets. They focus on generating business leads. Success can come in the form of solid leads and sales. However, what works in their existing market may not necessarily apply to the new one.
To succeed, one must develop new lead generation strategies that are tailored to the habits and sensibilities of the new market. The secret is to keep the pipeline full of good leads. Your approach must align with the interests and needs of prospects in the new market.
In this article, we will look at some lead generation strategies that new businesses can implement to create tangible business opportunities in new markets.
Prepare your Offering for Export
Exporting entails marketing the products you produce in the countries where you intend to sell them.
Identify the Market
The key to successful business expansion is identifying the right market to enter. That market can be selected based on demographics, industry, and geography. It should be a market with a demand for the solution you are providing. Once the market has been identified, it’s time to create a profile that specifically targets that market with your solution. The more you understand the buyer, the better you will be able to communicate.
Make Use of Artificial Intelligence
Look for and implement a B2B lead generation strategy today, not tomorrow. It entails creating lead lists of decision-makers, such as CFO email lists or CEO phone number lists, to fuel your marketing campaigns and sales team.
Fill in data gaps to create a compliant B2B data list while keeping your company’s email, phone number, and project management or CEO contact information visible.
Have a Solid SEO Strategy
Search engine optimization (SEO) is one of the most profitable online lead generation strategies, owing to the low customer acquisition cost.
Creating bottom-of-the-funnel content that ranks organically is the way to generate targeted leads.
Get Locals on Board
Hiring locals is one of the most effective ways to ensure that you speak the same language as your target audience. Local copywriters, marketers, and salespeople are what you need to ensure that your message is received and responded to. As an example, if you are running a lead generation campaign, local employees will know how to tailor it for the best results. They will also understand what types of marketing and sales language are inappropriate for the local culture.
Another important consideration is that, unlike your current market, this new market may have its own set of variables. When you bring local people from that industry on board, you gain insight into that market, which is useful for hitting the ground running and generating leads.
Local Language and Custom knowledge
The most effective way to generate leads in a new market is to speak the language. Make sure all of your marketing and sales materials are in the local language.
However, if you are in a market where English is spoken as a second language, you can get away with using English as a marketing tool. Nonetheless, the local language will provide better results. Therefore, having translators on board who understand sales and marketing, as well as your specific niche, will be extremely beneficial.
Translate your Business Website
You have to translate your business website into all languages as your company expands into new markets and countries. New foreign customers must understand all of your labeled products, product information, ingredients, and service information.
All website translations at Ya-Hub Translations are done by professional international translators who understand the market niche and SEO, which is obviously taken into account in the coding and translation of the business website.
Social Media Advertising
With the rise of new niche-specific advertising platforms, you can increase your lead generation and market share. Advertise your company on Linkedin, Facebook, Instagram, TikTok, Instagram, and other platforms.
To determine the best platform for advertising, simply research your niche and see which other platforms your target audience uses.
Write Better Ads!
Review your published ad and always strive to improve it; look at which ads have received the most attention and try to follow those that have been checked, liked, and read by people and potential customers.
Implement Video Marketing
Making a marketing video on YouTube is a fantastic idea. Youtube has 122 million active users per day, most of whom are looking to watch tutorial videos.
Use YouTube to increase lead generation for your products and services.
What Makes Us Get 100 Leads a Day?
The first important step for us is to drive traffic to Ya-Hub Translations‘ website via blogs, SEO, social pages, and email campaigns.
Good luck to everyone who is entering new markets.