With the rise of social media on the internet, many businesses mistakenly believe that the age of telesales is over, when in fact it is thriving more than ever. While telesales agents targeting the United States, Australia, and the United Kingdom have in many ways saturated the market to the point where most people are not responding as well as they once did, there is a lot of untapped potential in countries such as China, Indonesia, New Zealand, Malaysia, and others.
If your company is not using telesales to increase sales in emerging markets, you are missing out big time. Telesales strategies that are effective are critical for meeting sales targets and developing strong customer relationships over the phone.
Here are some key strategies to consider in order to achieve success:
Know Your Product or Service
Before making any calls, make sure you have a thorough understanding of what you are selling. This includes features, benefits, and potential objections. Being knowledgeable boosts confidence and credibility when selling a product.
Identify Your Target Audience
Establish your ideal customer profile. Knowing who your prospective customers are enables you to tailor your pitch to their specific needs and pain points.
Get a Local UAN or Phone Number
If you are going to call people in China, you don’t want the number to appear obscure because most people will not even take your call. Furthermore, having a local number or UAN means that potential clients or customers can call you back. As a result, you should always have a UAN or a local phone number in the country you are targeting.
Create a Compelling Script
Create a script outlining your main points, but make sure it sounds natural and not overly rehearsed. The script should guide rather than dictate the conversation.
Hire Native Speakers
By native, we do not mean English speakers who have also studied Chinese as a second language. We refer to individuals for whom Chinese is their first language and English may be a second. Native speakers are more knowledgeable about the culture as well as the language. Understanding a country’s culture is essential for everything, from the first introduction to the last sale.
Have Both Men and Women
Contrary to popular belief, telesales heavily depends on gender. Men are usually more interested in conversing with women, but most women are also comfortable conversing with women. However, there are many cultures, such as the Middle East, where men prefer to converse with other men. So, depending on which part of the world you are looking for, it is critical to conduct your search in this regard.
Your People Should be Decision Makers
When an agent is on the phone, they are expected to make numerous quick decisions. Perhaps offer something for free, etc. How much of a discount can they offer if it is a deal? You must give your telesales team flexibility because they will work more effectively overall with more decision-making authority.
Have a Separate Sales and Support Line
Having a separate line for sales and support is one of the most typical things for a company to have. However, a common error made by businesses is using the same number with an extension to route calls. Therefore, many support calls or vice versa may be routed to the incorrect department as a result.
Having a completely separate support number is ideal in this situation because it demonstrates that your business is committed to providing excellent support and that it was not added on as an afterthought. Increased sales are directly correlated with good support, which is fantastic for the image of your brand.
Keep in mind that effective telesales is a never-ending process that necessitates constant improvement and adaptation to shifting market dynamics and customer preferences. You can improve your telesales success and create enduring customer relationships by putting these strategies into practice and keeping a customer-centric mindset.