Blog Standard Full Width – Page 12

How do we optimize a Chinese website?

Now, most businesses already know how important it is for them to optimize their website for Google. But while Google may be a huge search engine across the world it is not in China. As a matter of fact, only 16% use Google in China because they rather use Baidu. Baidu holds 78.3% of the […]

January 22, 2018
By Ya-Hub Translations
Culture
No Comments

What Foreign Businesses Should Know About the Balkan Market

The World Bank recently ranked the Balkans, i.e. Kosovo, Bulgaria, Serbia, Romania, and Macedonia amongst the top 50 countries to do business in their Business Report of the World Bank 2018. Amongst these countries, Macedonia is ranked 11th which is the highest amongst 190 global economies in terms of quality and ease of doing business. But what […]

Is Multilingual Digital Marketing Worth It?

The fact is that the pace at which businesses are focusing exclusively on digital marketing has accelerated. It is seen as a great way to increase their customer base while creating brand recognition without the overhead of a regular marketing campaign. However, a comparatively less focused on aspect of digital marketing is multilingual digital marketing. […]

December 25, 2017
By Ya-Hub Translations
Business
No Comments

How do we do business with Scandinavia?

Many people may not know this, or it may come across as surprising that culturally Scandinavia is an exotic, exciting and very different place from what we perceive. For instance, when most people refer to Scandinavia assuming it includes Iceland and Finland. However, in Nordic languages, the word Scandinavia refers only to Norway, Denmark, and […]

Best Practices for Multilingual Ecommerce Sites

In today’s world any if not all E-commerce websites that wish to have a broader reach need to make sure that their website is multilingual. Being multilingual for businesses is no longer a luxury it’s a necessity. However, for websites selling merchandise online, it’s more than just basic translation from the source language that’s required. […]

What’s Transcreation?

Transcreation is a rather odd sounding term but which is primarily used in the advertising and marketing industry. It refers to the necessary process of adapting a piece of text, message, advertising copy from one language to the next dialect or variation of it. The objective is to maintain its style, intent, and context but […]

November 10, 2017
By Ya-Hub Translations
Industry
No Comments

Growth of the market research industry

The market research industry has managed to grow tremendously over just these past five years alone thanks to rapid innovation. According to a report published by Fish Research Inc., the international market research industry is worth over $45 billion in revenue annually. Though Europe and the US currently lead the industry other countries like Russia, […]

Regional Languages of Europe

Though estimations vary but there are around 225 indigenous European languages spoken in Europe today. However, out of the estimated 225, only five languages are spoken by the majority of Europeans. English, Russian, Italian, French and German are the most widely spoken European languages. Though many countries on the continent operate with several different languages. […]

September 29, 2017
By Ya-Hub Translations
Culture
No Comments

Culture of India

The All World Gayatri Pariwar (AWGP) terms the culture of India as the first supreme culture of the world. While that statement is arguably audacious, research and a significant body of evidence show that the culture is in fact over 4,500 years old making it one of the world’s oldest civilizations. India was one out […]

September 22, 2017
By Ya-Hub Translations
Industry
No Comments

Multilingualism in International Organizations

Multilingualism in an International Organization is defined as an environment where multiple languages are spoken. The organization is also generally funded by grants or contributions from mainly national governments. Most of the people working for the organization are from various parts of the world with a subset of their own national language which becomes a […]