Market Entry Services or consultants as they are called provide valuable consultancy services to businesses of all sizes in addition to NGOs, when they decide to deploy in a new market. The services help with solving different business-related problems which are related to but not limited to manufacturing, outsourcing, human resources, marketing, etc. When getting […]
Learning to speak or write a new language can be fun but it is not always easy. So, it goes without saying that some are easier to learn than others. However, if you’re just getting started with linguistics you may want to begin with something easy. Fortunately, our top 10 of the hardest languages should […]
Now, most businesses already know how important it is for them to optimize their website for Google. But while Google may be a huge search engine across the world it is not in China. As a matter of fact, only 16% use Google in China because they rather use Baidu. Baidu holds 78.3% of the […]
The fact is that the pace at which businesses are focusing exclusively on digital marketing has accelerated. It is seen as a great way to increase their customer base while creating brand recognition without the overhead of a regular marketing campaign. However, a comparatively less focused on aspect of digital marketing is multilingual digital marketing. […]
In today’s world any if not all E-commerce websites that wish to have a broader reach need to make sure that their website is multilingual. Being multilingual for businesses is no longer a luxury it’s a necessity. However, for websites selling merchandise online, it’s more than just basic translation from the source language that’s required. […]
Transcreation is a rather odd sounding term but which is primarily used in the advertising and marketing industry. It refers to the necessary process of adapting a piece of text, message, advertising copy from one language to the next dialect or variation of it. The objective is to maintain its style, intent, and context but […]
Glocalization is a word which combines the world “globalization” and “localization.” The term is often used to describe a service, product or business model which is developed for distribution globally but can also be customized for users of a specific market. The process may involve tailoring the product or service to conform to local consumer […]
Translating a book is often a long and complicated process depending on the subject matter. Literary works are harder to translate as they are more artistic as opposed to books that are more general, informational or overall less artistic in nature. However, generally speaking, the workflow involved with translating a book requires reading the book […]
CAT Software or CAT Tool as it is often referred to is used by human translators to speed up the translation process. CAT is an abbreviation for Computer Assisted or Aided Translation. However, Computer Aided Translations shouldn’t be confused with machine translations, the latter of which does not have any human intervention and hence is […]
Over the past decade, a growing number of businesses have slowly been turning to machine translation services like ‘Google Translate’ for their translation. While machine learning and translation has improved over the years, it is still nowhere near where it should be. Anyone who speaks and writes two languages fluently can quickly put a machine […]










