Best practices – Page 3 – Ya-Hub Translations

Is Multilingual Digital Marketing Worth It?

The fact is that the pace at which businesses are focusing exclusively on digital marketing has accelerated. It is seen as a great way to increase their customer base while creating brand recognition without the overhead of a regular marketing campaign. However, a comparatively less focused on aspect of digital marketing is multilingual digital marketing. […]

Best Practices for Multilingual Ecommerce Sites

In today’s world any if not all E-commerce websites that wish to have a broader reach need to make sure that their website is multilingual. Being multilingual for businesses is no longer a luxury it’s a necessity. However, for websites selling merchandise online, it’s more than just basic translation from the source language that’s required. […]

What’s Transcreation?

Transcreation is a rather odd sounding term but which is primarily used in the advertising and marketing industry. It refers to the necessary process of adapting a piece of text, message, advertising copy from one language to the next dialect or variation of it. The objective is to maintain its style, intent, and context but […]

What Is Glocalization?

Glocalization is a word which combines the world “globalization” and “localization.” The term is often used to describe a service, product or business model which is developed for distribution globally but can also be customized for users of a specific market. The process may involve tailoring the product or service to conform to local consumer […]

How do we Translate a Book?

Translating a book is often a long and complicated process depending on the subject matter. Literary works are harder to translate as they are more artistic as opposed to books that are more general, informational or overall less artistic in nature. However, generally speaking, the workflow involved with translating a book requires reading the book […]

What’s a CAT Software?

CAT Software or CAT Tool as it is often referred to is used by human translators to speed up the translation process. CAT is an abbreviation for Computer Assisted or Aided Translation. However, Computer Aided Translations shouldn’t be confused with machine translations, the latter of which does not have any human intervention and hence is […]

10 Reasons Why Not To Trust Machine Translations

Over the past decade, a growing number of businesses have slowly been turning to machine translation services like ‘Google Translate’ for their translation. While machine learning and translation has improved over the years, it is still nowhere near where it should be. Anyone who speaks and writes two languages fluently can quickly put a machine […]

Why is Content Marketing so Important?

Content marketing is a term broadly used to describe a new wave of marketing trends which focuses mainly on creating and distributing valuable content. It has become one of the most effective marketing tools in an age where traditional marketing techniques have been rendered obsolete. People no longer favor watching a minute-long advertisement which is […]

The Importance of Technical Glossaries for Technical Translations

Translating a technical document can be a lot more complicated than most people imagine. Not only do translators need to ensure that the text is accurately translated in the right content but also that the technical terms are used proficiently. As a matter of fact, technical terms need to be used in the context of […]

What Languages Should Your Corporate Website Be Localized In?

America is the single biggest market in the world for just about every product and service. However, for some entrepreneurs, the market is not big enough. Also, once you reach the ceiling of growth in the English-speaking market i.e. America, Canada, UK, Australia, New Zealand, etc., you’ll need to start reaching out to markets where […]

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