New Year’s Day, also simply called New Year is observed on January 1st on the modern Gregorian calendar. It is a public holiday in most countries. The celebration begins with New Year’s Eve, which includes majestic fireworks at the midnight of the new year around the world. This year the weekend coincides with New Year’s […]
Ça y est, nous y sommes, l’année 2020 touche à sa fin, ou presque. Une année bien particulière dans l’esprit des gens : 218 pays et territoires à travers le monde touchés par l’épidémie. Une année “rythmée” par les limitations de rassemblements, les confinements, les déconfinements et les re-confinements. En cette fin d’année, priorité à […]
Civilizational progress in the modern world is often represented by the urbanization of societies and Globalization of individual nations. Globalization brings what was once individualized bordered, nationalized regions together into an intertwined network, often with a synergistic relationship. However, 2020 changed the general assumed meaning of Globalization. The COVID-19 pandemic spread like wildfire in some […]
La règle Etre capable d’adapter le contenu du message à la population cible, est l’une des principales règles enseignées dans les écoles de communication. La traduction est la “conversion” d’un message d’une langue vers une autre. Pour être efficace, la règle doit être respectée. Dans le domaine de la traduction, la prise en compte des […]
Le monde globalisé dans lequel nous vivons a connu un essor extraordinaire ces dernières années en partie grâce à l’avènement de l’Internet et des technologies associées. En conséquence, nous avons pu constater une disparition progressive ou atténuation des frontières physiques, le tout favorisant le rapprochement des peuples. Quid de la barrière de la langue ? […]
One of the questions we always get asked as people in the language and translation industry is, what are the most spoken languages in the world? While it may come across as being a relatively easy question to answer, the fact is that there isn’t much solid data to make an accurate top 10. However, […]
The beverage industry across the world is currently facing reduced consumption in addition to a significant disruption to their supply chains. While consumption of beverages has increased by people at home, but out of the home consumption, which has historically been the highest in terms of margins are at a standstill. Countrywide lockdowns and social […]
Since the World Health Organization (WHO) officially declared COVID-19 a pandemic, travel including business travel has come to a halt. It was acknowledged that the virus is highly likely to spread across the globe as people continue to travel. While the vast majority of industries have felt the blow of this travel ban, the hardest […]
It is no mystery that countrywide COVID-19 lockdowns have hurt businesses of all sizes and types. While many businesses have unfortunately gone bust, others are barely surviving. However, survival for many businesses now depends on their ability to generate leads, and most of all, effectively close the leads they get. In this article, we’ll look […]
One of the biggest challenges for businesses to operate amid the COVID-19 crisis is to change the way they do business. Traditional forms of regular marketing like pamphlets, banners, and special in-house deals are no longer as effective. Social Media was always one of the best things that ever happened to businesses, but many companies […]










