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Qu’est ce que la localisation ?

La règle Etre capable d’adapter le contenu du message à la population cible, est l’une des principales règles enseignées dans les écoles de communication. La traduction est la “conversion” d’un message d’une langue vers une autre. Pour être efficace, la règle doit être respectée. Dans le domaine de la traduction, la prise en compte des […]
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Wars During COVID: Impact on Global Business

The global COVID pandemic has already had a sharply negative effect on businesses across the world. While it has caused some to slow down, others have had to close down entirely leaving millions without jobs. Impoverished nations have had to weigh their economy over human life, a choice no democratic country can ever get politically […]
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Discovery: Acropolis of Athens

On a recent business trip to Athens, I got to visit what many believe to be a site that epitomizes ancient Greece. It is home to some of the most perfect structures known to man, which made visiting the Acropolis the highlight of my trip. Perched on a hill, the iconic Parthenon temple is visible […]
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Le web multilingue en 2020

Le monde globalisé dans lequel nous vivons a connu un essor extraordinaire ces dernières années en partie grâce à l’avènement de l’Internet et des technologies associées. En conséquence, nous avons pu constater une disparition progressive ou atténuation des frontières physiques, le tout favorisant le rapprochement des peuples. Quid de la barrière de la langue ? […]
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10 Most Spoken Languages Around the World

One of the questions we always get asked as people in the language and translation industry is, what are the most spoken languages in the world? While it may come across as being a relatively easy question to answer, the fact is that there isn’t much solid data to make an accurate top 10. However, […]
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Focus on The Beverage Industry Worldwide

The beverage industry across the world is currently facing reduced consumption in addition to a significant disruption to their supply chains. While consumption of beverages has increased by people at home, but out of the home consumption, which has historically been the highest in terms of margins are at a standstill. Countrywide lockdowns and social […]
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Focus on Business Travel During COVID 19

Since the World Health Organization (WHO) officially declared COVID-19 a pandemic, travel including business travel has come to a halt. It was acknowledged that the virus is highly likely to spread across the globe as people continue to travel. While the vast majority of industries have felt the blow of this travel ban, the hardest […]
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Why Lead Generation Now Matters More than Ever?

It is no mystery that countrywide COVID-19 lockdowns have hurt businesses of all sizes and types. While many businesses have unfortunately gone bust, others are barely surviving. However, survival for many businesses now depends on their ability to generate leads, and most of all, effectively close the leads they get. In this article, we’ll look […]
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Social Media in this Day and Age – a Must?

One of the biggest challenges for businesses to operate amid the COVID-19 crisis is to change the way they do business. Traditional forms of regular marketing like pamphlets, banners, and special in-house deals are no longer as effective. Social Media was always one of the best things that ever happened to businesses, but many companies […]
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